4 Ways Using a Short URL Can Elevate Your Crowdfunding Campaign

Here are 4 ways that using a short URL can elevate your crowdfunding campaign.

A short URL has the power to elevate your crowdfunding campaign. Our crowdfunding platform makes it easy by providing a custom URL shortener in the Elevate section of the campaign setup page. The Elevate section gives you the opportunity to add elements that make your campaign page stronger and more likely to receive donations. Within the Elevate section, the URL shortener is arguably the most important!

Below are 4 ways that using a short URL can elevate your crowdfunding campaign:

1. You’ll look clean and sharp with a short URL that patrons can remember and easily share. Instead of a long, clunky URL.
2. Your short URL can help you create a consistent brand message for your campaign. We recommend picking one or two words related to your campaign to make it easy to remember. Let’s say I was raising funds for my local dog park — my local dog park is lovingly called “Pawster Park” in Foster Park in Fort Wayne, Indiana — I could make my short URL “/PawsterPark,” which in full would be www.patronicity.com /PawsterPark.
3. You’ll be able to meet social media character limits! Your short, sweet, and custom campaign URL can easily meet character limits on platforms like Twitter, so you can spread the word with room to spare!
4. A shortened URL is great for flyers and other promotional materials for your crowdfunding campaign. It’s short enough to fit within your design and easy enough for those who pass by to remember! You can also use a QR code, instead of a shortened URL, on printed materials. It’s a great option that allows people to easily access your campaign page from their phone without even having to type a URL into their search bar. There are plenty of free QR code generators available online.

Sources & Additional Resources

• 12 of the Best Link Shorteners That Aren’t the Google URL Shortener
• 5 Reasons To Shorten Your URLs